Privacy and tracking choices

School communication data

School records are protected by school-specific access controls. Parent WhatsApp numbers are used to deliver school messages. Required trial signup terms cover school communication, not advertising consent.

Optional analytics and advertising

Optional analytics: Google Analytics receives page paths, browser/device information, trial-button clicks and successful trial signups to measure site use. Optional advertising: Meta receives page views, trial-button clicks, successful trial signups, browser/device information and cookie identifiers for ad measurement and optimization. No phone numbers, names, emails or school records are shared. Choose separately, accept all or reject all. Withdraw anytime using Cookie settings; declining does not affect your trial.

Google Analytics 4 measures page views, trial-button clicks and signups only after a trial school is created successfully. Meta Pixel measures page views, trial-button clicks and successful trial starts for ad measurement and optimization. Cookies may include Google's _ga cookies and Meta's _fbp/_fbc identifiers. No Meta Conversions API uploads or customer matching are enabled.

Google and Meta may process measurement data outside India under their own privacy terms. School console records, message content and contact details are not sent as tracking event parameters. Personal details and page queries are excluded from Google event parameters. Meta's browser pixel can receive the current page address; avoid entering personal details in links.

Google privacy policy · Meta privacy policy

Consent and withdrawal

In regions requiring consent, optional tracking stays off until you accept. If your region cannot be determined, we ask first. Elsewhere ordinary tracking is enabled unless you refuse or your browser sends Global Privacy Control. Analytics and advertising can be chosen separately.

Use Cookie settings at the bottom of any page to change or withdraw your choice. Opening settings preserves your current choice. Changes stop new event reporting immediately across open tabs; previously reported events cannot be recalled. Blocked events are never replayed.

We retain a random visitor reference, notice version and text, choices, and the time recorded as evidence of your decision. A later withdrawal creates a new record without deleting earlier acceptance evidence.